What the New York Times Says the Ultrawealthy Are Buying, From $530 Napkins to $24,500 Sport Coats
July 27, 2023
Business Insider
Quiet luxury is becoming a trend among the ultrawealthy, with subtle displays of wealth gaining popularity over logo-centric designs. The ultrawealthy are favoring well-known designers like Prada and lesser-known brands like Loro Piana, known for their cashmere baseball cap featured in the show “Succession.” From high-end coffee makers to leather shoes, these understated luxury items come with elevated design, materials, muted color palettes, and high costs, appealing to those who know what they’re looking for.
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