Una marca de productos para bebés gana los derechos de propiedad intelectual de Buybuy Baby
Dream on Me Industries, que vende cunas de bebé, cochecitos y otros productos a minoristas como Amazon.com, Target y Walmart, se ha hecho con los derechos de la marca y el dominio de Buybuy Baby en una subasta. La oferta ganadora de Dream on Me es temporal y aún podría superarse en una próxima subasta que incluya los activos físicos de Buybuy Baby.
Dream On Me casi gana Buybuy Baby
En un giro inesperado de los acontecimientos, Dream On Me es actualmente el mejor postor de Buybuy Baby, pero eso aún no consolida el acuerdo.
Dream On Me es un minorista relativamente pequeño de Nueva Jersey que abrió sus puertas en 1988. La marca es actualmente uno de los principales actores del sector de la puericultura, que ofrece las siguientes marcas de productos para bebés:
- Dream On Me
- Evolur Baby
- Sweetpea Baby
- TailZzz
- Hannah & Sophia
- Slumber Baby
Actualmente, Everyday Health Media ha sido seleccionado como licitador de reserva para la liquidación de Bed Bath & Beyond.
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