Twitter tries to hold on to big advertisers with $250k dollar-for-dollar offer
January 16, 2023
The Wall Street Journal
In efforts to correct what Elon Musk described in November as “a massive drop in revenue,” Twitter is offering to match big ad spending up to $250,000 as long as the total $500,000 is spent prior to the end of February. The deal comes with a few stipulations, including using certain Twitter products, such as its recently released keyword-avoidance tool.
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