TJ Maxx’s and Marshalls’ Comparison Prices Aren’t Always What They Seem
July 18, 2023
Business Insider
Off-price retailers TJ Maxx and Marshalls are known for using comparison prices on their tags to create the perception of a good deal for shoppers. The companies buy surplus inventory at discounted rates from department stores and specialty retailers, allowing them to offer brand-name merchandise at lower prices. While this pricing strategy has been successful in attracting customers, it has also faced criticism and legal action for potentially misleading consumers with inflated comparison prices.
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