See Inside Drake’s Collab With Shopify, a Messy Virtual Mansion Stocked With Exclusive Merch Curated and Designed by the Rap Star
August 7, 2023
Business Insider
Hip-hop superstar Drake has built a retail empire with his flagship e-commerce site modeled after his $100 million Toronto mansion, The Embassy. Instead of a traditional product grid, the interactive design allows fans to explore virtual rooms stocked with exclusive merchandise, all powered by Shopify’s e-commerce platform. Drake’s latest collaboration, using Shopify’s Collective feature, allows him to partner with other brands for unique merch drops, providing a new and engaging shopping experience for his fans.
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