Leading optical retail brand, LensCrafters, unveils LensCrafters Eye Odyssey on Roblox, a groundbreaking virtual experience. This interactive platform, one of the first in collaboration with an optical retailer on Roblox, educates users on healthy eye care practices while offering an entertaining experience. The initiative, backed by EssilorLuxottica, seeks to instill awareness about vision health among the younger generation.
The Eye Odyssey series guides participants through engaging adventures, emphasizing the importance of eye care in everyday life. Users will also receive timely reminders to follow the “20/20/20 rule” to prevent digital eye strain. Roblox, known for creating interactive shared experiences, provides a dynamic backdrop for this innovative campaign.