comScore,Inc.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report “The Effects of the Recession on Brand Loyalty and ‘Buy Down’ Behavior: 2011 Update.” The report analyzes how the most recent U.S. recession has impacted consumer purchasing behavior within various product categories, leading to increased ‘buy down’ behavior among consumers, or purchasing less expensive brands in order to save money.