Coca-Cola and Reyes Coca-Cola Bottling, in collaboration with AEG, have announced an extended multiyear partnership. The landmark deal includes the creation of the world’s first “Coke Studio” at Crypto.com Arena, providing immersive fan experiences and music-driven activations.
Additionally, Coca-Cola retains its Founding Partner status at key AEG venues, including Crypto.com Arena, L.A. LIVE, Peacock Theater, and Dignity Health Sports Park. The partnership also grants Coca-Cola exclusive soft drink rights at prominent AEG Presents music festivals. This renewed collaboration reflects both companies’ dedication to innovation and delivering exceptional fan experiences.