Netflix Unveils ‘Netflix House’ Retail Venues for Immersive Fan Experiences and Merchandise
October 12, 2023
Bloomberg
Netflix is set to launch its first permanent retail locations, named “Netflix House,” where fans can indulge in immersive experiences related to their favorite shows, shop for merchandise, and enjoy themed food. These venues, a mix of retail, dining, and live experiences, will debut in the U.S. in 2025, followed by a global expansion. While this move is seen as a significant investment in marketing its content and building fan communities, Netflix views it more as a promotional effort rather than a primary revenue source for now.
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