McDonald’s Customers Are Ordering Less and Switching To Value Menu Items To Save Money
July 31, 2023
Business Insider
McDonald’s customers are opting for value menu items and ordering fewer items overall to save money, according to executives. Some households with incomes of $45,000 or less are “trading down” from premium to core and value items, while customers on incomes under $100,000 are switching to McDonald’s from full-service restaurants to save money while still enjoying the treat of eating out. Despite the challenging macro environment and rising costs, McDonald’s reported a 14% increase in total revenues to nearly $6.5 billion in the quarter to June 30, with its new value offers contributing to strong sales performance in certain markets.
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