Kohl’s Unveils Holiday Plans to Boost Sales Amidst Economic Flux
October 19, 2023
CNBC
As Kohl’s gears up for the holiday season, new CEO Tom Kingsbury is spearheading a strategic refresh, focusing on merchandise selection and store presentation to combat a sales slump. The retailer is banking on key categories like beauty, impulse buys, home goods, and pet merchandise to drive growth. Through early merchandise placement and enticing offers, Kohl’s aims to cater to budget-conscious consumers while vying for a larger market share in areas like home decor and pet supplies.
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