How ‘Girl Math’ on TikTok Is Reshaping Spending Habits and Raising Questions About Consumer Behavior
October 12, 2023
PYMNTS
The TikTok trend known as “girl math” is playfully reshaping spending habits, with female TikTokers humorously rationalizing their purchases. In this perspective, cash takes on a different value, sale purchases translate to savings, and cosmetic procedures are seen as an “investment in your future self.” While this approach is lighthearted and employs playful calculations, it raises intriguing questions about how it might impact spending patterns and preferences.
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