Everyone’s Talking About the ‘Barbie’ Movie – But the Doll’s Sales Are Actually Falling
July 28, 2023
Business Insider
Despite the massive success of Greta Gerwig’s “Barbie” movie, sales of Barbie dolls and related merchandise have been falling for parent company Mattel in the first half of 2023. The Barbie brand saw a 23% decline in global gross billings during this period, although there was a slight improvement in sales leading up to the movie’s release. Mattel executives attribute the movie’s impact to boosting Barbie’s popularity and expect the positive effects on sales to continue for years, despite the recent decline.
Recent News
-
Brands Embrace AI to Revolutionize Customer Experience
In a bid to enhance customer interactions and reduce the drawbacks of live customer service, brands are turning to AI solutions, from chatbots to innovative food delivery robots. Home Chef, a meal-kit-delivery service, employs the virtual assistant Herb to streamline…
-
Tesla’s Growth Slowdown Sends Warning Signals to Electric Vehicle Industry
Morgan Stanley analyst Adam Jonas suggests that Tesla’s recent tempered growth expectations indicate potential challenges for the broader electric vehicle (EV) industry. Following Tesla’s disappointing third-quarter results and cautious earnings call, Jonas believes there’s a ripple effect across the EV…
-
Housing Market Faces Continued Affordability Crisis as Mortgage Rates Near 8%
The housing market in the United States is witnessing its most challenging phase in years, with mortgage rates inching toward 8% and prices soaring for three consecutive months. Data reveals that September experienced the lowest housing sales in 13 years….
-
Elon Musk’s X Plans New Paid Subscriptions Amid Reports of Declining Web Traffic
Elon Musk’s X is set to introduce two new subscription tiers despite reports of a significant decline in web traffic. The Tesla CEO shared on X that one tier would be lower cost with all features but no ad reduction,…