Dream on Me, Which Bought Buy Buy Baby’s Intellectual Property, Snagged 11 of Its Store Leases at Auction, Could Reopen Stores
July 24, 2023
CNBC
Dream on Me Industries, a longtime supplier to Buy Buy Baby, has won the rights to 11 of the chain’s leases at a bankruptcy-run auction for approximately $1.17 million. After already acquiring Buy Buy Baby’s intellectual property, including its trademark and business data, for $15.5 million, the New Jersey-based baby retailer is now in a strong position to potentially reopen the beloved chain of stores. The company’s brick-and-mortar footprint is currently limited, but with the addition of the leases and the IP assets, Dream on Me could consider reopening Buy Buy Baby stores, which are located primarily in the Northeastern region of the United States.
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