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Pills coming out of a pill bottle next to insulin on a flat surface

Will Amazon Conquer Healthcare Next?

19 Comments
Amazon is deepening its commitment to healthcare with the introduction of automatic coupons for more than 15 insulin and diabetes care brands through Amazon Pharmacy. Will this make Amazon Pharmacy…
Jim Gaffigan with a microphone in front of a Straight Talk Wireless sign

Why Does Celebrity Advertising Work?

20 Comments
Celebrity endorsements are popular, but they can backfire. What are the obvious and less obvious reasons celebrity-backed campaigns often work in raising brand awareness and driving purchase consideration?
Employee hanging a sigh that says "senior discounts"

Are Senior Discount Programs Worth It?

14 Comments
Although many retailers offer senior discounts, most of the major chains don’t, and some larger chains have discontinued their programs in recent years. Is offering a special discount to certain…

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