Barbie Doll Sales Are Booming Online as the Blockbuster Film Barrels Toward $1 Billion at the Box Office
August 4, 2023
Business Insider
Barbie doll sales are surging online, fueled by the blockbuster success of the “Barbie” movie, which is expected to reach $1 billion in box-office sales. Doll sales have seen a significant increase of 56%, according to Shopify, the e-commerce platform powering Mattel’s direct-to-consumer operations. Shoppers are gravitating toward beloved brands like Barbie, indicating a “Barbie effect” where consumers are choosing to spend on their favorite brands despite cutting back on other expenses.
Recent News
-
Brands Embrace AI to Revolutionize Customer Experience
In a bid to enhance customer interactions and reduce the drawbacks of live customer service, brands are turning to AI solutions, from chatbots to innovative food delivery robots. Home Chef, a meal-kit-delivery service, employs the virtual assistant Herb to streamline…
-
Tesla’s Growth Slowdown Sends Warning Signals to Electric Vehicle Industry
Morgan Stanley analyst Adam Jonas suggests that Tesla’s recent tempered growth expectations indicate potential challenges for the broader electric vehicle (EV) industry. Following Tesla’s disappointing third-quarter results and cautious earnings call, Jonas believes there’s a ripple effect across the EV…
-
Housing Market Faces Continued Affordability Crisis as Mortgage Rates Near 8%
The housing market in the United States is witnessing its most challenging phase in years, with mortgage rates inching toward 8% and prices soaring for three consecutive months. Data reveals that September experienced the lowest housing sales in 13 years….
-
Elon Musk’s X Plans New Paid Subscriptions Amid Reports of Declining Web Traffic
Elon Musk’s X is set to introduce two new subscription tiers despite reports of a significant decline in web traffic. The Tesla CEO shared on X that one tier would be lower cost with all features but no ad reduction,…