New Things That Make Nike Go Swoosh
Aiming for the legions of budget-conscious women shoppers trolling the mass channels, Nike Inc. recently launched an exclusive line of women’s sneakers at Payless ShoeSource Inc. Under terms of the multi-year deal, Exeter Brands Group LLC, Nike’s wholly owned subsidiary that targets the mass market, will design and produce shoes under the Tailwind name with Payless serving as the exclusive retailer. What do you think of Nike’s new approach to reaching the mass channel?