Beginning in March, Bed Bath & Beyond’s newer stores will be emphasizing “deep value” and more of a treasure hunt experience in order to drive traffic. Does adding more deep values and a treasure hunt experience make sense for Bed, Bath & Beyond?
American Apparel, long criticized for ads featuring women in provocative poses, is being relaunched by a new owner, Gildan Apparel, and many are surprised that its comeback campaign is still somewhat risqué. What do you think of American Apparel’s toned-down yet “sexy, unapologetically so” marketing approach?
According to CNBC, Amazon is in discussions with some major CPG vendors about presenting ads via Echo devices. The ads promise to work similar to Google search with brands paying to be mentioned higher than other suggestions. How do you see ads, if at all, working on voice-activated speakers like Echo?
While mobile has certainly expanded exponentially as a purchase influencer, consumers remain reluctant on pulling the trigger to make actual purchases. A university study explores a number of reasons why. What suggestions would you have for improving conversion rates on smartphones?
Doubling down on its mission to educate consumers on how to eat right, Earth Fare, the natural and organic food retailer, last week introduced the first edition of its quarterly healthy lifestyle magazine, “The Clean Plate.” What risks and opportunities do you see in tying “clean” eating to a retail food brand’s image?
With all those cardboard boxes piling up on doorsteps, what’s the cost for retailers and society? The most obvious is environmental. Cardboard is more biodegradable than plastic, but the problem is that consumers are poor recyclers. How can retailers do more to reduce the amount of cardboard boxes and packaging that comes with online sales growth?
Extending its position as the one-stop solution for the home, Home Depot acquired The Company Store, the online seller of bedding, bath and related categories. Terms were not disclosed. In what ways do you see Home Depot benefitting from its acquisition of The Company Store?
For Black Friday, Amazon.com slashed the price of its Echo Dot. In sync, Google reduced prices on its Google Home Mini. Many now believe that establishing a foothold in connected homes is more important than margins for both companies. Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin?
The “complex and nuanced” ways weather can influence sales was explored in a National Retail Federation and Planalytics’ report, “5 Myths About the Weather & Its Impact on Retail.” Which of the myths listed are most detrimental to retail planning?
In the city of Sidney, NE, about a third of the city’s residents have been on edge since October 2016 when Bass Pro announced it would purchase their hometown employer, Cabela’s. What’s your general advice on softening the blow of pending layoffs on employee morale amid mergers?
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