BrainTrust Query: Does Big Data Help Retailers Really Know Their Customers?
For years, retailers have worked to collect “Big Data” about their customers. But does all this data really help retailers know their customers in a meaningful way? In a recent (private) RetailWire BrainTrust discussion, Lisa Bradner asked her fellow panelists what they considered to be the biggest retail myths today. When it comes to Big Data, are retailers fooling themselves into thinking they know their customers?