A classic “buy nine, get one free” loyalty program is often an effective way to squeeze a little more value out of a low- or mid-tier customer. Are these types of programs the right way for retailers to appeal to their very best customers, as well? Do you see a real need for retailers to upgrade loyalty programs/rewards for their highest value customers?
Recently, Apple and Google unveiled the latest iterations of their iOS and Android mobile platforms and while these were incremental enhancements, a war is brewing to make consumers’ smartphones even smarter. How influential will consumer privacy concerns be on the advancement of personal data collection via mobile platforms?
With tremendous pressure to cut costs today, advertising budgets are usually considered the most expendable luxury. But to succumb to this pressure puts the long-term viability of companies and brands at risk, according to Peter Fader, marketing professor at Wharton School at The University of Pennsylvania. How should advertising budgets be adjusted during tough times, especially for c-stores?
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