Author: Patricia Vekich Waldron

What’s so funny about authenticity, integrity and transparency?

What’s so funny about authenticity, integrity and transparency?

Face it.  Outside of the Big Four — Valentine’s Day, Mother’s Day, Thanksgiving and Christmas — flowers are special occasion purchases. So how is Farmgirl Flowers on-track to hit $100 million in sales during the pandemic? Why do so many retailers and brands seem challenged when it comes to demonstrating authenticity, integrity and transparency to consumers?

Stores move to the front and center fulfilling customers’ expectations

Stores move to the front and center fulfilling customers’ expectations

Over a year ago, Patricia Waldron asked in a RetailWire article if 2020 would be the year when retailers instituted supply chain improvements with an eye towards enhancing the customer experience. That’s still the story today, but with much greater urgency. Do you see stores become the primary focal point for retailers’ digital supply strategies going forward?

Beauty becomes a digital beast

Beauty becomes a digital beast

Beauty and self-care sales have traditionally been dependent on high-touch, personalized experiences in retail stores, yet online sales in these categories have soared during the coronavirus outbreak. Do you expect digital engagement to continue to grow as a factor in the sales of beauty and self-care products as stores reopen?

Retailers and brands make a quick pivot in the pandemic

Retailers and brands make a quick pivot in the pandemic

Talented executives from a variety of brands and retailers shared their own COVID-19 pandemic experiences at this week’s eTail Digital Summit, with examples of people-first thinking to develop relevant products and content to meet the needs of their customers. What is the best way for brands to stay in tune and/or ahead of the pandemic, economy and social unrest lifecycles?

Will 2020 be the year retailers digitally transform their supply chain ops?

Will 2020 be the year retailers digitally transform their supply chain ops?

Satisfying customers is a tricky business. In 2019, retailers paid special attention to digitizing the shopping experience and removing friction in the selling process. In 2020, retailers will move their focus to digitizing back-end supply chain operations to grow long-term loyalty and market share. What supply chain advancements do you expect the retail industry to make in 2020?

What is retail’s role in building a better society?

What is retail’s role in building a better society?

We see many examples of retail industry leaders taking definitive action to protect and serve public interests when other systems don’t or can’t. These are complex issues that challenge retailers to balance business risks with loyalty, sales and profits. They also present growth opportunities. Is it the responsibility of retailers to address gaps in society’s well being?