Author: Patricia Vekich Waldron

Best Buy’s virtual store pilot earns high customer satisfaction scores

Best Buy’s virtual store pilot earns high customer satisfaction scores

Best Buy has implemented and expanded its use of digital clienteling to serve more than a quarter million customers since announcing its virtual store pilot in 2021. Customer satisfaction has increased 20 percent as a result of the company taking its famous in-store service online.  What do you see as the biggest benefits of Best Buy’s virtual store?