Comic-Con International is the single largest contributor to San Diego’s economy, but this year’s event was impacted by the Writers Guild of America (WGA) strike. How well did brands respond to a (mostly) unexpected and last-minute change for Comic-Con this year?
Brands have an opportunity to turn content into digital goods (products and services that are completely delivered using information technology) to get closer to consumers, create communities, and develop an additional revenue stream.
It’s always a risk to discontinue products, especially when a company’s value proposition is based on having great breadth and depth.
The National Retail Federation (NRF) estimated that consumers would spend $274.02 per person on 2023 Mother’s Day and 75 percent would give flowers as a gift. Predicting and delivering these perishable items is a massive challenge, one that Bouqs (pronounced BOO-Ks as in bouquets) began planning for a year in advance.
Customer experience (CX) and customer service leaders gathered in San Diego this week for the Reuters Events: Customer Service & Experience West 2023 conference.
Sarah Henry, VP, Content, influencer, and commerce at Walmart, said the retailer intends to “shorten (the) distance between content and purchase”…
“The biggest focus is getting store shoppers into our loyalty program,” said Ms. Raymond, “it’s a huge priority for store associates.”
Food shopping options for downtowners can be downright dismal. Patricia Waldron is a center city dweller and feels fortunate to have a great Ralph’s in her neighborhood, but before the store opened, downtown San Diego was pretty much a food desert. Are grocers generally doing enough to serve urban consumers?
The business models of many retail businesses have been unsustainable for years and all it took was the pandemic to make that undeniably clear. Is there strategic value in retailers and restaurants reassessing their business models on an ongoing basis?
The World Cup has been a missed opportunity for the major players in the retail industry. Only one retailer, Walmart, has created a meaningful, themed campaign to run during the month-long World Cup, which ends Dec. 18. Did Walmart gain a marketing advantage running commercials during World Cup broadcasts?
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