In revealing his “fair and square pricing” program to the world, Apple’s former retail chief Ron Johnson presented J.C. Penney’s (JCP) future in the context of six P’s: Price, Promotion, Personality, Product, Presentation and Place. But he forgot one P in his presentation — People. Will Penney’s associate staff have to be transformed to successfully drive the chain’s makeover?
With holiday online sales winding up 15 percent higher year-over-year versus more modest gains for physical stores, digital marketers and online retailers are dragging back out all the stuff they said in 2000. “The store is dead!” Which of the three retail developments identified in the article do you think will figure more prominently in 2012?
In late November, there was a big flap in the U.S. about Footpath by Path Intelligence, a tracking software that detects the signal coming out of your mobile phone and uses it to track your path through a location. Should a consumer, in a public venue like a mall, have the ability to opt out of footpath tracking?
Retailers push vendors. “We are constantly pushing our vendors to do more in price optimization.” Vendors push retailers. “We understand what needs to happen, but retailers aren’t making the big changes they need to make!” How do conflicting priorities between retailers and vendors hinder collaboration on retail IT initiatives? Which side has more clout in driving such collaboration?
RSR just recently completed an analysis of several retailers’ localized advertising capabilities and found two schools of retailers among those evaluated: one set has taken a broad-brush approach to all kinds of digital channels and another has chosen to focus in and get deep (and local) in a few areas. Are retailers missing opportunities by not taking advantage of localized advertising?
Described as an “IKEA-pocalypse,” IKEA opened to great fanfare in Denver last month. So for its second weekend open, RetailWire BrainTrust panelist Nikki Baird decided to see what all the fuss was about. What’s unique about the value proposition being offered by IKEA?
“So what is a Retail Winner, exactly? And how did RSR come up with the term?” It’s a cornerstone of RSR’s benchmark reports and anyone who has read one will know the term is used heavily. What are the shortcomings, if any, of using same-store sales as a measure of a retailer’s success? How do you quantify retail winners?
A.T. Kearney has done a lot of work around the apparel supply chain, and one thing they discovered was that when a third party gets involved, efficiencies are created that well exceed the cost that the third party adds. Why haven’t CPG brands and their retail customers partnered to create a grocery equivalent of Li & Fung to lower their supply chain costs?
Retailers are getting a better picture of customer behavior, more data about consumers than ever before, and also the understanding that while consumers have concerns about privacy, they also desire for their favorite retailers to demonstrate that they “know” them. How can retailers create more personalized experiences without getting too personal?
Last year, BrainTrust panelist Nikki Baird predicted that we would see a shift toward “transparent retailing” largely driven by three trends, but since progress hasn’t been made, suggests a focus on greater use of customer data for 2011. Which of the suggestions in the article offer the most potential for capitalizing on customer data?
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