Author: Nikki Baird

Nikki Baird is the vice president of strategy at Aptos, a retail enterprise solution provider. She is charged with accelerating retailers’ ability to innovate. She has been a top global retail industry influencer for several years, with a background in retail and technology. She is a regular contributor to Forbes.com and has been quoted as a retail subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio, among many others. Nikki brings perspective from all sides of the retail technology equation: she has been an industry analyst for nearly fifteen years, co-founding Retail Systems Research, the premier boutique analyst firm focused on the retail industry. Prior to co-founding RSR, Nikki was an analyst at both Forrester Research and Retail Systems Alert Group, where she covered retail industry and technology topics. Prior to that, she was director of marketing for StorePerform, a store execution management software provider, and director of product marketing for Viewlocity, a supply chain software provider focusing on adaptive supply chain execution and exception management. Nikki came to Viewlocity from PwC Consulting, now IBM Global Services, where as a senior manager she led IT strategy consulting engagements for retail and CPG clients. Nikki has an M.B.A. from the University of Texas, Austin, focusing on operations and IT. She also holds a bachelor of arts in political science and Russian, with a minor in physics, from the University of Colorado, Boulder.

RSR Research: Supply Chain is Alive and Kicking and Taking Aim at Merchandising

If there was any part of the supply chain that one could assume is “done,” it would be warehouse design. So why did a presentation on the current state of warehouse design draw a standing-room only crowd? Because omni-channel changes everything. Where should retailers invest to make the most of omni-channel inventory?

Retail TouchPoints: Transforming Inventory Strategies For Omni-Channel Success

The growing focus on online and offline data integration — as well as enabling flexible, multichannel purchasing and delivery options — all are part of a single goal: To understand and deliver upon consumers’ more complex paths to purchase. How should retailers be rethinking their inventory processes in light of the demands of omni-channel retailing?

RSR Research: Over-Promoted

There has been a flurry of news stories on pricing and promotions lately of which two stand out. One is about J.C. Penney’s return to “sale” terminology vs “best price.” The other is about Supervalu’s repositioning on price. What lessons can others learn from J.C. Penney’s and Supervalu’s pricing challenges?