In customer journeys, triggers make consumers aware they have a need. Part of the challenge with customer journeys is that triggers are not well understood. Are triggers that start the customer journey frequently misunderstood and/or oversimplified?
For retailers, the barriers to blockchain adoption might involve wrestling with privacy issues or ease of use, but the initial roadblock may be performance. Can blockchain be scaled enough to handle retail volumes, whether for payments, marketing or IoT?
The forecast error in retail is as high as 32 percent, according to some estimates. Will artificial intelligence (AI) technology do any better? Do you see AI significantly transforming demand forecasting for retailers?
If consumers want to shop and pay on Instagram or use Facetime to co-shop with distant friends, retailers better figure it out. That challenge is no different when it comes to augmented reality. What signals would indicate that retailers should be ramping up AR or VR investments?
Technology has gone from cost to enabler in retail, putting it at the heart of the customer experience. Yet business leaders’ understanding of tech has not really increased. Has expertise in technology become a core competency that a CEO can no longer delegate to others?
Transparency was the first shift that changed the retailing game with the rise of internet shopping and mobile followed. In 2019, trust will become omnichannel’s third inflection point. Is what it takes for a consumer to trust a brand fundamentally shifting with the rise of social media?
Retailers are creating affiliate-like programs to enable associates to create digital profiles, drive online engagement with shoppers, and potentially earn themselves fat commissions. But such programs require adjustments. What do you see as the pluses and minuses of enabling in-store associates to drive sales through their digital connections?
The major problem for online fashion rental may be the vague little whisper that says, “You don’t own these.” Do you think consumers are changing their notions about ownership and are increasingly open to renting products that have traditionally been purchased?
Traffic is probably the oldest form of engagement measurement, but there are complications with the metric as store managers with bonuses on the line seek ways to make their conversion rates look better. What are the pros and cons of using traffic as a measure of offline and online engagement?
Why do we keep hearing pronouncements about how robots are going to revolutionize the retail store – save it, even? Even before Amazon Go and proclamations at NRF, predictions heralded the rise of retail robots in stores. Do you agree that the current fascination over robots transforming retail is a bit irrational?
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