Fearful of cautious consumers this holiday season, retailers may be setting themselves up for failure in the critical Q4 period by keeping inventories too lean. What are some strategies for avoiding stock outs in a lean inventory climate?
In a world where where company executives are increasingly making their individual voices heard under the umbrella of their brand, should corporations insist that their execs be more careful about how their personal lives and beliefs affect their brand’s positioning?
User group (UG) conferences are rapidly taking the place of prominence for learning about new technologies and capabilities, replacing the trade show, in the opinion of BrainTrust panelist Nikki Baird. What do you think of user group technology conferences versus trade shows?
Ironically, just as the technology and the infrastructure is approaching “reasonable” for in-store implementations, something is happening online: the results of online marketing are becoming more difficult to measure. What hurdles do you see in measuring online metrics around shopper engagement?
BrainTrust panelist Nikki Baird believes it is critically important to understand how in-store media works – what messages work, what formats of messages work, how people view it, and most importantly how it changes consumers’ shelf approach and ultimately what they buy. Do you agree the in-store media needs to “sell more stuff”?
DemandTec has announced the acquisition of Connect3, a firm specializing in marketing and promotion management. What “connections” across the retail enterprise need to be made to fully maximize promotion optimization? Of the “connections” listed in the article, which most needs to be integrated into promotion optimization?
With uncertainty still reigning supreme and words like “frugality” and “austerity” coming into vogue, this year will be more about keeping customers you already have – certainly making sure that you don’t lose those customers – than about gaining new ones. Do you agree that these times call for retailers to renew their commitments to existing customers?
Consumers did flock to the stores on Black Friday 2008, but mostly to deep discounters and at those stores they were looking for unusually large markdowns. Have retailers been too promotional this holiday season? Will the price slashing only condition consumers to expect discounts in years ahead?
Last year, Retalix announced a new solution and partnership around pricing – designed especially to help mid-size retailers get a pricing strategy off the ground. A year later at Retalix’s User Conference, one of the first retailers to take on the solution provided an update. How does the learning curve around pricing strategies differ from other implementations at retail?
At the inaugural meeting of the Cross-Channel Consortium, a highly engaging discussion came to the conclusion that moving to a cross-channel strategy means fundamentally “rewiring retail.” What are some key hurdles for retailers plotting a cross-channel strategy?
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