Segmentation, predictive analytics, evolving real-time customized offers. Sounds like the sole domain of ecommerce pure plays, but brick and mortar retailers are moving toward the deployment of these and other tools. How can bricks and mortar retailers more fully integrate the kind of analytics more commonly used in ecommerce?
Retailers consistently rank analytics as a strategic priority because they know that data management is the core foundation of getting things right. Likewise, they know that uncovering and acting on data-driven consumer insights is essential to creating differentiation in the marketplace. What factors are keeping retailers from more fully adopting analytics and becoming data-driven organizations?
In the recently released “2016 Retail and Consumer Goods Analytics Study” from RIS News, retailers consistently ranked analytics as a strategic priority. However, efforts towards improving analytics maturity are underwhelming. Do you agree that retailers have been too slow to leverage analytics compared to other industries?
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