Do Brands Need To Be More ‘People-Obsessed?’
Wednesday morning of the Retail Innovation Conference & Expo in Chicago kicked off with a compelling presentation by Nikkia Reveillac, director of consumer insights at Netflix.
Author: Melissa Minkow
Melissa has overseen CI&T's retail strategy and industry perspective for a year now, after 2 years in merchandising strategy at Target, 6 years covering omni-channel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation.
Nordstrom and Panera Leverage AI and Automation to Enhance Operations
Alexis DePree(CSCO, Nordstrom) and George Hanson(VP/CDO, Panera Bread) discuss the bright future that retail can anticipate as a result of leveraging artificial intelligence (AI) and automation.
Does Coach’s experience with Tmall offer livestreaming lessons for U.S. retailers?
A senior correspondent for Business of Fashion took to the NRF Big Show stage to moderate a robust session covering a host of innovative strategies Coach has implemented through its partnership with Alibaba’s Tmall Luxury Pavilion. Would a focus on key opinion leaders instead of influencers work for American retailers and brands in their social media campaigns and livestreaming?
Will 2023 become the year that consumers get comfortable with dynamic pricing?
This holiday season has ushered in a period of peak price-sensitivity. Consumers continue to wonder whether or not we’re in a recession, and while spending is continuing on, there’s certainly an understanding that times are tougher. Do you think consumers trust that retailers are giving them good deals when they see fluctuating prices?
Should CPG brands cast their DTC businesses in a supporting role to stores?
It appears there’s been a significant tide turn for consumer packaged goods brands in the direct to consumer selling versus retailer distribution debate as marked by a consensus among presenters this week at Groceryshop in Las Vegas. Is it imperative for CPG brands to have DTC sites in addition to their presence in grocery stores?
Best Buy and others find great customer experiences start with data insights
Retailers have long been emphatic about how necessary data collection is. How that’s achieved, however, along with what data gets prioritized and how that affects the customer experience were frequently missing from public-facing presentations. Are there cases in 2022 where a retailer shouldn’t have a “data-driven culture”?
McDonald’s new Hacks menu taps into the power of co-creation
McDonald’s recently announced that for a limited time, starting today, January 31, patrons will be able to purchase four special menu items via a new “Menu Hacks” section of its app, or at participating restaurants. What can retailers learn from McDonald’s hacks menu program?