Too many retailers see fitting rooms as only a convenience for the customers. The fact is that shoppers who use them are 71 percent more likely to buy versus those who browse. Why do fitting rooms appear to be a second-thought for many apparel retailers?
Customers who use a fitting room are 71 percent more likely to buy than those simply browsing the sales floor. And, if they are provided with service while in the fitting room they will buy almost three times what the browser buys. Why do you think some retailers view access technology as a barrier rather than an enabler of personalized fitting room service?
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