Author: Ken Lonyai

BrainTrust Query: Will Tablets Usher in an Era of ‘Dumber’ Retail Sales Help?

The ubiquity of tablets is well underway with retail being one of the industries to begin roll-outs to customer facing employees. The idea is that a more empowered salesperson will provide shoppers with better information, personalization and service. But will it? Is the promise of tablet-enabled retail employees being overhyped?