We live in a time where even kids have more computing horsepower and interaction capability in their hip pocket than the lunar astronauts had on the moon, yet most of the time retailers, e-tailers, and ad/marketing agencies come up with little more use for it than a coupon. Will high-tech couponing only serve to further cement our price-driven buying culture?
What happens when the last mile breaks down? Recently, this concept was severely tested when Amazon didn’t get last minute shipments to customers in time for Christmas. Are many retailers underestimating the potential risks to their brand when turning to third-party vendors to handle delivery?
You get it: technology for technology’s sake is a bad thing. You know that tablets are a window into realizing that goal. But how can tech issues be dealt with so that shoppers get the best of technology-empowered staff? Here are two approaches to get you started.
The latest in-store tech trends usually involve tablets for sales staff, location tracking for consumers or digital signage. But new retail tech is transitioning from research to reality that has the potential to change the dynamics of what we’ve come to accept as shopping. What benefits do you see coming for retailers and brands from “smart shelf” technology?
The retail world abuzz with the latest technologies that can “transform” stores into surefire profit centers by “tricking out” with the latest and greatest technology. In reality, many retailers can achieve these lofty goals without technology. Do you think tech solutions are distracting retailers from “the basics” of customer service?
The NRF reports that 62 percent of retailers require customers to provide ID, such as a driver’s license (to be recorded), in order to make returns without a receipt, even though 86 percent are legitimate returns. Is asking shoppers to provide ID such as a driver’s license for returns over-stepping boundaries?
Is Amazon.com an unstoppable powerhouse? As growth slows or plateaus at major chains, Amazon’s upward trajectory continues. Do you believe that a company could beat Amazon at its own game, or do you align on the opposing side and say they are unstoppable at their own game?
Touchscreen interactive kiosks were first introduced in the 1980s. Now, the ubiquity of “smart” mobile devices will cull this industry down to a realistically small size and quickly kill off what’s worthless. What services may kiosks still provide given the increasingly mobile retail shopping experience?
Today, although consumers can buy CPG items online, physical retailers aren’t feeling much of a pinch from those sales. But what if a more enhanced/convenient form of selling in the m/e-commerce space was to arrive? Will direct-to-consumer CPG sales models become viable through m/e-commerce?
Google Product Search is now morphing into a new pay-for-placement service called Google Shopping, changing a decade old organic search feature into a revenue based advertising tool. Is Google compromising its objectiveness by transforming Google Shopping into a pay-for-placement service?
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