Third-party e-commerce fulfillers: Friend or foe to the grocers?
Ask any retailer to name their most valuable assets and they will put their customer base at the top of the list. Not too far behind, likely in their top five, will be both their brand and their merchandise. However, few grocery chains are offering e-commerce under their own brand name. Does it make sense for retailers to partner with third-party brands to directly serve their e-commerce customers?