Whether meal-planning takes place in the aisle or at home, simply coming up with what to prepare for dinner each night can be a stressful challenge. Most shoppers have a basic routine…which provides incremental sales opportunities for retailers and food makers. To this end, what do you think of the potential for meal-planning kiosks?
At the recent In-Store Expo hosted by the In-Store Marketing Institute in Las Vegas, executives at Procter & Gamble and Kroger spoke together about their fruitful collaboration that puts the customer first over issues such as margins and volume. What needs to be done to move conversations and negotiations to ones around shopper behavior and customer retention?
Kellogg Company is enhancing the packaging of its breakfast cereals by leveraging the consumer insights gathered through virtual shopping. What do you think of using virtual shopping programs around packaging versus traditional methods of research such as traditional side-by-side comparisons?
Nearly a year after Price Chopper celebrated its 75th anniversary, Grocery Headquarters is pleased to name Neil Golub, president and chief executive officer of its parent, Golub Corp., as its “Retail Executive of the Year.” What has been the key to Price Chopper’s longevity and success?
In an ambitious move notable for its wide scope and marketing implications, The Coca-Cola Company is rolling out a shopper segmentation protocol that can be applied around the world. What do you think of Coke’s move to globally standardize its shopper segmentation protocol?
Heinz wanted to simplify its planogram in stores. Three kinds of packaging often confused the consumer and resulted in increased production costs for Heinz. For solutions, the company turned to Decision Insight’s virtual shopping platform called SimuShop that enables product manufacturers to test options on the shelf. What do you think are the advantages and disadvantages of using online virtual shopping in determining planograms?
Coupons and other promotions need to break away from traditional mass marketing and engage consumers in order to be effective. Moreover, CPG marketers need to draw in consumers rather than push out brand messages to them. That was the key message delivered at the annual Industry Coupon Conference hosted by the Association of Coupon Professionals (ACP) in Miami. What hurdles are preventing the shift from a mass media approach to coupons and other promotions to one based on one-to-one engaged media?
Food Lion is a different company today than the one Rick Anicetti took over as president and CEO five years ago. Back then, the chain focused more on sales, profits and efficiency, and not enough on consumers, according to some observers. Now, Food Lion’s recipe for success consists of a blend of “market renewal,” multi-branding, consumer segmentation, and store clustering. Such a dramatic makeover made Salisbury, N.C.-based Food Lion an easy choice for Grocery Headquarters to recognize this chain as its Retailer of the Year. What do you think of Food Lion’s efforts to move away from the sameness the chain was formerly known for?
According to an Instant Poll on the home page of the March edition of CPGmatters, “using more shopper insights” was the most suggested way to improve the effectiveness of category management, picked by 32 percent of respondents. What do you think is most needed to increase the effectiveness of category management?
The Coca-Cola Company aims to make the check-in process of direct store delivery (DSD) more efficient in 2008 as part of a broader goal of improving its supply chain activities in collaboration with retailers. What do you think of Coca Cola’s and others’ efforts to speed up the entire back-door receiving process? What do you think of its potential to align deliveries based on shopper demand?
© 2023 RetailWire · Privacy Policy · Community Guidelines · Sitemap