By deploying sophisticated video analysis, Heinz uncovered some key insights around maximizing category adjacencies and end caps in the frozen food aisle. What lessons does the Heinz “Frozen Aisle Benchmarking” offer around driving cross-purchases at supermarkets?
Center store accounts for 75 percent of sales and 77 percent of profits, according to the Willard Bishop consulting firm. Yet using unobtrusive video cameras and customer tracking software, VideoMining Corp research showed that one of four customers walks through the center store on a typical shopping trip without buying anything. Which tactics do you think will improve conversion rates for center store aisle trips?
Shopping occasions and trip missions to the grocery store took on greater meaning for Coca-Cola Co. after the beverages giant uncovered research showing that six of ten trips are occasion-based with shoppers looking for solutions. What are the best ways for supermarkets to reach customers during occasion-and-trip-based shopping missions?
At the Food Marketing Institute Midwinter Executive Conference in Orlando, John Compton, CEO, PepsiCo Americas Foods and Global Snacks Group, called on the food industry to speed up the way it collects data, develops products, reduces days of inventory, and deals with the convergence of online and in-store shopping. Do you agree that speed is the “future currency for growth and profitability”?
Sales of food from specialty food stores in Canada have been increasing an average of two percent over food purchased from mainstream outlets. Future growth is expected due to an influx of ethnic consumers who are in the market for these foods. Are there any lessons Canada can learn from the U.S. experience in specialty foods?
According to a survey from Cisco, retailers must respond to technology-savvy consumers by combining web-like and in-store shopping experiences to create “mashops” in order to drive growth and build brand awareness. How do you envision the “mashops” of the future evolving?
When Nestlé needed to test a new offering in ice cream cups last summer, the company set up a virtual store environment to let shoppers decide how best to market it. What are the advantages and disadvantages of virtual shopping testing of a product versus in-store testing?
Research from Johnson & Johnson, the parent of McNeil Consumer Healthcare, found that OTC drug is a complex category that leaves shoppers overwhelmed and often confused. How can retailers improve the “shopability” of the OTC drug category?
Increasing store brand sales calls for building innovative marketing strategies. The best way to do that, says Professor Mark Lang of St. Joseph’s University, is to borrow a page from the brand manager’s playbook. In what areas do you think private brands of supermarkets most lag behind national brands?
For a long time, Sara Lee defined the competitive set of breakfast sausage brands with Jimmy Dean. However, the “big revelation” came when studying the broader breakfast landscape. What lessons can be learned from Sara Lee’s efforts to reinvent the Jimmy Dean brand?
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