The key to successful social commerce is to understand that, in most cases, you are renting rather than buying customers that you own. While renting customers is not inherently a bad practice, the key is to do so profitably. What’s the key to driving profitable sales across social platforms?
In the golden age of brick-and-mortar retail, resellers and brands partnered closely to drive sales. Today, retailers and brands are pitted against one another in fierce competition. Do you expect to see more retailers and brands competing directly with one another in the years ahead?
At its F8 Developer Conference in mid-April, Facebook opened its Messenger platform to chatbot services, an enhancement that the social media giant said will change the way users access information, retail goods and entertainment. Do you see chatbots transforming how retailers communicate with consumers?
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