Mental health oriented messaging is quickly becoming table stakes for retailers that cater to next gen consumers. Seventy-one percent of Gen Z consumers like when brands make mental health a part of their marketing, according to the American Psychological Association. Will Gen Z consumers become more or less interested in positive mental health messaging in the coming years?
A growing number of cost-conscious consumers are coming to believe that they can get the lowest prices by shopping online. What do you see as the primary reasons why some discounters are still succeeding against online competition while others are not?
Since the debut of “Tidying Up with Marie Kondo” customers have donated so much clothing that many thrift stores put up limits. However, this doesn’t mean that there aren’t buyers for the influx of merch brought on by Kondomania. How can retailers who are paying wholesale prices compete with secondhand retailers who are getting inventory for cheap or for free?
Crowdsourcing is the act of getting ideas, services or marketing materials by surveying a physical or digital community –– and it promises to enable retailers to make better business decisions in less time. What do you see as the best crowdsourcing use cases for retailers looking to grow their businesses?
If history teaches us one thing, it’s that spirituality is a surefire way to turn a profit. Is spirituality-based consumerism just a fad or a trend that mainstream retailers should take seriously?
It may come as no surprise that, when it comes to buying illicit merchandise, frugal, impulse-buying Millennials are leading the charge. Do you think that Millennials, in particular, fall prey to purchasing knockoff goods?
In 2015, Inc. Magazine called Millennials “the most brand-loyal generation.” Public perception of the generation has changed, however. In your experience are Millennials a particularly brand-loyal generation?
Customers still spend the most in physical stores, so why is Old Navy offering lower prices online than in their brick and mortars? That was the question for retail anthropologist and half of the Kizer & Bender speaking duo, Georganne Bender, in a recent mall visit to Old Navy. Is it important for retailers to offer customers a consistent pricing across online and offline channels?
The delivery process has become a battlefield where ecommerce retailers hash it out for consumer dollars. In this realm of retail one-upmanship, brands compete by refining their shipping methods and striving to deliver products faster than their competition. Do retailers need to offer real-time order tracking in order to compete with Amazon?
Retailers would be wise to take notice of Instagram’s new longform video platform. The new app, called IGTV, is presumably Instagram’s attempt to snag some of YouTube’s market share. Do you think brands will be quick to adopt IGTV as a new marketing platform in addition to YouTube?
© 2023 RetailWire · Privacy Policy · Community Guidelines · Sitemap