An Instant Poll that recently appeared on the home page of CPGmatters.com sheds some light on an important part of social media evaluation; namely, ROI. Do marketers think social media is a success? Not really. How tough is ROI determination for social media? What promising approaches are there?
When it comes to capturing their fair share of impact from trade deals, independent grocers have long struggled to match their crosstown, big-chain rivals. But there are three areas of opportunity independents should explore. Do you see any advantages for independent grocers when it comes to securing trade deals?
In most cases, when marketers and retailers try to ascribe loyalty to their card-carrying customers, they’re delusional. When they demonstrate their commitment to those customers through good acts, they embark on a golden path. Does a program like Loblaw’s PC Plus provide meaningfully better experiences for shoppers and a competitive advantage for the retailer in the process?
Omni-channel is very much about “inventory optimization through technology,” said Terry Lundgren, chairman, president and CEO of Macy’s Inc., in a talk delivered last week at the Global Retailing Conference. Are omni-channel retailers turning the corner when it comes to inventory visibility?
How should category management professionals adjust to a world with vastly more information and a good deal less control? The accompanying diagram identifies ten factors and sources to consider. How should category management adapt to the onslaught of mobile consumers and the influence of Big Data?
Last week the planet Venus made its transit across the face of the sun. That’s something like a solar eclipse by the moon, except much rarer and harder to observe. Viewing our world through the peculiar lens of the retail marketer, consider what lessons we might derive from the transit of Venus. Are there other take aways from the observation of this once-in-a-lifetime event?
The New York Times Magazine made people nervous with its February 19th cover story by author Charles Duhigg. Its chilling headline, “How Companies Learn Your Secrets,” seems to have compelled readership as a matter of personal protection. Is the power of habit underrated by marketers?
With a mandate of finding ways to run stores more efficiently, the In-Store Implementation (ISI) Network hosted “Sense & Perform,” a pre-conference workshop at the LEAD Marketing Conference. How may the organizational structures of retailers have to be realigned to better drive in-store compliance and performance?
Call it the Paradox of Scale: grocery chains keep getting bigger, but industry profit performance remains stagnant. It’s been a doggedly persistent trend. Why has the consolidation of grocery retail not led to productivity gains? How much do in-store implementation challenges have to do with it?
The theme at this year’s Global Retailing Conference was “Inspiring Innovation,” and while the speakers addressed this from various perspectives, one striking parallel emerged in their remarks: the modern merchant’s role as curator who delivers added value to shoppers. How well does the concept of curation fit with the traditional role of merchant or the more modern role of the shopper marketer?
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