HEB San Antonio abre la tienda más grande de su historia
Con 182.000 metros cuadrados, el nuevo H-E-B Plus es el mayor establecimiento de la cadena. HEB San Antonio es un plus…
Author: Guest contributor
HEB San Antonio Opens Biggest Store Ever
At 182,000 square-feet, the new H-E-B Plus is the largest store operated by the chain. HEB San Antonio is a Plus…
Was it a mistake for Instacart to hail its workers as heroes?
Grocery delivery workers were hailed as heroes during the pandemic. However, Instacart’s experience shows how the sudden moralization of work, which is often used to control workers, can backfire, according to a university study. What effect did the moralization of grocery delivery and other retail jobs during the pandemic have on employee morale?
Is transactional data the key to understanding retail customer behavior?
“The Customer-Base Audit,” co-authored by Wharton marketing professor Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base. Do you believe a customer-base audit as proposed in the article is a good first step on the journey to customer centricity?
What are the most important roles for IT to play in day-to-day marketing?
A new survey of more than 200 information technology and marketing decision-makers from the U.S. and Canada finds agreement that the IT team will become more intimately involved in day-to-day marketing, although each department appears to have different notions about how IT can help. What role should IT play in day-to-day marketing?
Is livestream commerce about to break through?
In an article for Harvard Business Review, a Wharton marketing professor argues that livestream commerce is fast becoming the medium of choice for online shopping, but technology and marketing’s learning curve is holding back adoption in the U.S. Do you see livestream shopping becoming a more significant driver of e-commerce in the U.S. over the next five years?
Which data capabilities are still out of reach for marketers?
Fewer than four in 10 marketing leaders are extremely or very confident in their data, analytics and insights systems, according to a new study. The report outlines the data capabilities that remain “out of reach” for marketers. What’s causing the lag between data gathering and generating actionable insights?
What are retailers finding so tough about customer acquisition?
Retailers are not faring as well in their acquisition marketing efforts this year as they have in recent years, according to a new study. What’s the best path for digital marketers to overcome the customer acquisition cost challenges related to paid social?
Would grocers benefit from ghost kitchens?
Can you imagine a grocer with a large cluster of stores in a major metro like Los Angeles, Dallas or Chicago building their own ghost kitchen to service their own stores? How would you weigh the pros and cons in grocers building or utilizing outside ghost kitchens to support to-go offerings?
New research shows strong influence of digital coupons
New research finds that 54 percent of all shoppers recently purchased a new brand because it was less expensive. However, nearly a third were influenced by a digital coupon. Do you think digital coupons have a greater capacity to influence product trial and other shopper behaviors than paper coupons?