Coke Must Fizz up to the Competition, Say Analysts
It isn’t that Datamonitor has gotten it wrong, it just seems that the case of Coca-Cola’s demise is being overstated.
Author: George Anderson
George Anderson has extensive executive-level experience in editorial, marketing and sales in the advertising, retail/wholesale and print, video and digital media industries.
Mr. Anderson has served as the editorial voice of RetailWire since the site's founding in 2002 and has been interviewed by a wide variety of media outlets including the Charlotte Observer, Providence Journal, MarketWatch, NPR, Wall Street Journal Radio and others.
Previously, Mr. Anderson served as president and creative director of the IdeaBeat Creative division of IdeaBeat.com. His duties included creating Online Profit Guides and Company Spotlights recognized as "Best of the Net" by About.com for a blue-chip list of consumer goods manufacturers and technology companies.
Before joining IdeaBeat, Mr. Anderson created a successful sales and marketing communications and custom publishing company called Not Your Average Agency.
Mr. Anderson's experience includes eight years with Progressive Grocer Associates/Maclean Hunter Media, where he held a variety of marketing services and sales management roles. His assignments included work in the company's four divisions including Progressive Grocer, Frozen Food Age, Retail Technology, and Retail Insights (Supermarket Insights and Convenience Store Insights video division.)
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