Where will U.S. retailers find middle class growth?
“The American Middle Class is No Longer the World’s Richest.” This recent New York Times front-page headline played to both sides of the political spectrum as each blames the policy of the other for our nation’s economic ills. Unfortunately, the issue is even more significant than the politicos and pundits would have us believe. How should retailers and marketers adjust to the waning middle class in the U.S.?
