Author: Gabriela Baiter

I'm the founder and Creative Director of Whereabout, an experiential retail studio that inspires brands to show up, in real life through pop-ups and in-store experiences. Sitting at the intersection of brand marketing and retail, our studio exists to transform passive showrooms into meaningful brand outposts for the new consumer. With over a decade of experience crafting brand strategy at Uber and Facebook, my passion for the industry has manifested itself in to leading dozens of experiential projects for major brands in addition to workshops and revival programs for over 100+ brick and mortar retailers. While working with founders is my first love, I've also founded retail concepts of my own including Dozy Rex, a DTC pet brand and Homemade Society, a wandering restaurant concept in Portland, OR. Recent White Papers & Reports: www.whereabout.studio/resources
New shoppable ad tech creates opportunities across AR, search and voice

New shoppable ad tech creates opportunities across AR, search and voice

Shopping looks a little different in 2019 — getting more complex and requiring platforms to frequently iterate and adapt. These trends were made apparent at Shoptalk last week, with Snapchat, Amazon and Google all addressing important changes in their ad formats. Where do you see the greatest opportunities for shoppable ads to take off?