Location-based social networks are the latest fad to hit mobile phones. The concept has mobile phone owners using GPS to “checkin” to establishments, including restaurants and retail stores. What do you think of the potential of “checkins” tied to location-based social networks?
Most people in the retail business have heard the lore of the tire return at Nordstrom. Although there were some odd circumstances, the tale is nevertheless true and serves as an important example of going the extra mile for the customer. What are the pros and cons of generous return policies such as Costco’s?
Think about this: By reading this blog, we are connected. We have this blog and its topics in common, so there’s a chance we have other things in common as well. In any relationship there is a degree of trust and influence. What do think of marketing campaigns targeting social influencers?
A few months back, James Hoffmann reported that Gwilym Davies, the 2009 World Barista Champion, had implemented a rather unique idea for his cafe: the disloyalty card. What do you think about the concept of a “disloyalty card” that encourages customers to try competitors?
In a RIS News webinar, BrainTrust panelist David Dorf advised that retailers need to continue innovating, regardless of the economy to be better positioned when the “retail rebound” occurs. Of the four forces reshaping retail mentioned in the article which ones should be most emphasized as stores prepare for the rebound?
Best Buy recently launched a new service called Twelpforce that is aimed at using store and GeekSquad staff to answer product and technology questions via Twitter. What do you think of the potential of using Twitter to connect Best Buy customers to its GeekSquad and store staff?
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