Demographics can help with targeting at a gross level, but with the sharing of personal information via social networks, there is an opportunity for marketers to collect psychographic data about consumers. What’s the likelihood that marketing will increasingly move beyond demographics to build campaigns driven by psychographic data?
The Wall Street Journal just did an interesting deep-dive on the Apple retail stores. One thing that stands out is that they aren’t really relying on some technology advantage – it’s about carefully controlling the customer experience. What can other stores learn from Apple’s employee training methods and customer service guidelines?
Games and friendly competition can be used to inject fun while influencing behavior. And what could be more fun than an auction? There’s a new group of retailers that have combined auctions and gaming into a fun way to shop and possibly go broke. What do you think of gaming features and penny auctions mixing with retail selling?
EBay has acquired Where, an advertising company that serves ads to mobile phones based on the user’s location. Amazon also seems be buying up SoLoMo (Social/Local/Mobile) companies, and Walmart’s acquisition of Kosmix indicates they’re entering the fray. Which retailer appears to be in the best position to take advantage of the SoLoMo (Social/Local/Mobile) opportunity at retail?
Although RetailWire BrainTrust panelist David Dorf did not expect eBay to acquire GSI Commerce, it wasn’t a complete surprise. In 2010 eBay made some interesting acquisitions leading up to this latest one. What do you think of eBay’s acquisition of GSI Commerce?
The retail industry may finally be starting to realize the importance of removing the barriers between existing channels, in effect creating “omni-channel” retail. Do you agree that ‘multi-channel’ is becoming an antiquated term for retailers?
Retailers rely on search engine optimization (SEO) to correctly position their website so they can be found. But The New York Times recently uncovered a situation where retailers were caught manipulating Google search results so they were erroneously higher in page rankings. How will incorporating social media into search results likely impact the value of such results?
Traditional POS is dead! — we’ve heard that one before. The arrival of mobile POS promises to reduce long checkout lines, shrink the cost of funding of elaborate checkout counters, and free up both retail space and employees’ time. What’s the likelihood that mobile POS will eventually lead to a significant reduction in traditional full-service checkouts?
It could be that 2011 will be marked by the maturation of several technologies instead of brand new things we’ve not seen before. Which of the retail technology predictions mentioned in the article will gain momentum in 2011?
Last week, Lowe’s and Gap joined Walmart in launching Facebook Participatory Promotions. These retailers are taking Facebook marketing up a notch by adding an element of fun. In what ways will Facebook promotions be able to reach consumers that traditional media can’t?
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