How To Shift to a ‘Test and Fail’ Mentality
A “test and fail” mindset says: “I’m willing to fall a few times along this journey in order to pick myself up, learn on the fly, and ultimately reach the goal.”
Author: Dave Wendland
Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
What Are The Drivers of a Winning Sales Pitch?
Preparation is critical when bringing a product to market or introducing it to a retailer—especially considering that most new products fail.
Is brainstorming better done electronically or in-person?
In today’s fast-paced and often remote workplace, the question typically asked is whether or not brainstorming is still an effective approach to ideation and innovation. What do you see as the benefits and drawbacks of electronic versus in-person brainstorming?
Five keys to success in an ‘unboxed retail’ and ‘omnichoice’ world
With today’s shoppers interacting with retailers on their phones, through social media, websites and countless other modes, “unboxed retail” has created a dilemma for many retail formats anchored on street corners across America. What factors have become more important in guiding retail success amid increasingly “wherever, whenever, however” shopping behavior?
What does it take to build a firm foundation for business success?
Paraphrasing from John Maxwell’s leadership mantras, valuing people is foundational to changing your company, your community and the world. What traits are common to successful companies with missions to help their employees thrive?
What’s the path to becoming a retail industry thought leader?
Dave Wendland’s journey to gaining recognition as a thought leader did not begin by accident, nor did it occur overnight. What advice would you have for someone seeking to establish themselves as a thought leader within the retail industry?
How to escape your comfort zone
A primary way to accelerate decision-making, rethink strategies and drive transformation is to move out of your comfort zones. What tips would you have for moving beyond your comfort zone to embrace new ideas?
Knowing when to make a change for a brand’s sake
Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. What do you consider the right and the wrong reasons to undergo a brand update?
Help Wanted: Authentic leaders to drive sustainable business success
Authenticity in leadership is judged by how you behave, how you communicate and how you serve your stakeholders and customers. What traits define authenticity in leadership?
The importance of strategic and tactical balance in uncertain times
Last year, many companies struggled to implement tactics to build resilience into their organizations to survive short-term perils, without losing sight of long-term strategies for an unknown future state. What tips would you have for businesses for building resilience in uncertain times?