Despite a few limitations, ChatGPT may massively impact how people search for, evaluate and purchase products in the future. Here are a few thoughts on how OpenAI’s new chatbot could be used in retail. What do you think of the potential for ChatGPT to elevate product search and chatbot conversations?
Squad shopping — the use of video and/or screen-sharing tech to shop online with friends and family — may represent far more than a pandemic-fueled phenomenon targeting young women longing for social shopping connections. What do you think of the potential of squad shopping and online shopping with others overall?
Livestreams are fast becoming the cable-cutting generations’ QVC. And who better to connect with local shoppers through livestreams than local associates? Should retailers use associates for livestreams rather than influencers?
“The Queen’s Gambit,” Netflix’s hit show, reportedly sent sales of chess sets soaring 1,048 percent for game maker Goliath Games. Now, imagine if Barnes & Noble had produced that show? Do you see a real opportunity for retailers to create Hollywood-style content?
The “new” last mile of the customer journey emerging from the pandemic is positively rife with opportunity. Once curbside execution is mastered, attention can be turned to surprising — and, yes, delighting — your shoppers. How would you assess the transition to curbside pickup that has taken place at stores in recent months?
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