Will chatbots lead consumers to more purchases?
Chatbots have been rapidly gaining popularity in the last few years. Twenty-five percent of U.S. consumers use chatbots daily, and that figure spikes to 40 percent among Millennials. Seventy-seven percent of those surveyed said positive interactions with chatbots make them buy more, a trend that should perk up retailers’ ears. Do you agree that chatbots used correctly can drive incremental sales for retailers?
