Author: Chase Binnie

Chase Binnie is an investor in marketing and digital media companies. He has used crowdfunding models to launch products since 2012 and bought and sold e-commerce businesses since 2016. Currently, Chase Binnie is the owner and CEO of RetailWire, the premier publisher of retail news and insights. He also owns an SEO agency and an outdoor gear shop based in Bentonville, AR.
Who Owns Crocs? A History of the Iconic Shoe Brand’s Journey

Who Owns Crocs? A History of the Iconic Shoe Brand’s Journey

‍Photo by MAKY_OREL on Pixabay ‍Crocs, known for their distinct and comfortable foam/resin-based clogs, have become a global phenomenon. Despite the initial polarizing opinions, the brand has cemented its place in the footwear industry and pop culture. This article delves into the intriguing question, “who owns Crocs?” and provides an insightful glance into the company’s…

First Party Data: Enhancing Customer Retention in Retail

First Party Data: Enhancing Customer Retention in Retail

First party data is an invaluable asset for retailers looking to increase customer retention and loyalty. By employing a proper strategy, it is possible to craft an individualized shopping experience that will motivate customers to come back. Utilizing a customer data platform (CDP) is key in this process as it helps organize and analyze all of the available first-party data. It also allows retailers to target customers with relevant offers based on their past behaviors, preferences, and purchase history.