In a major departure from the past, retailers aren’t just layering fresh talent onto conventional configurations, but are purging legacy players, re-jiggering traditional reporting structures and, in some cases, leaving top posts vacant for extended periods of time until the right people come along. How would you rate the value of bringing in new players versus hiring from within when it comes to filling executive vacancies at retail?
For a growing number of wholesalers, owned retail has become the ultimate learning lab, a chance to wrest control of distribution and display destinies away from retailers and gain insight that can be fed back into both the retail and wholesale side of the business. Which retailers will have the most to lose if individually-branded concepts gain traction?
Dollar stores are facing new competition from big-boxers who are determined to downsize their way in by shoving small formats into previously unexplored urban and rural markets. How vulnerable are dollar stores to inflationary pressures as well as the rollout of smaller urban and rural formats from the big boxes?
Although “small” and “urban” are the location-based terms most often used to describe the numerous emerging formats U.S. retailers are developing, they fail to fully explain the pathology of the coming “formatitis” pandemic that is taking shape. Which format trend identified in the article holds the most potential to transform U.S. retail?
Shopper marketing should be confined to the store (after all, isn’t it just another name for in-store marketing?), while consumer marketing should encompass everywhere else. One of the reasons why shopper marketing has been unable to affect “revolutionary change” is because these boundaries are being violated on a regular basis. How should shopper marketing be defined?
Canadian retailer Loblaw’s arguably started the “prolifics” brand trend back in the ’90s when it first made its President’s Choice private label available to U.S. retailers. What’s the likelihood that “prolific” branding — selling house brands to other retailers — will become much more pervasive over the next few years? How do you think the trend will reshape the dynamics between national and store brands?
Speaking at last month’s Private Brand Movement conference, Michael Ellgass, Walmart’s director of grocery marketing, acknowledged that customers thought that the initial Great Value redesign went a bit too far into generic territory. Color is coming back, and Walmart is not alone in the effort. How do you think color and imagery is transforming private label packaging?
At last week’s Private Brand Movement conference, Mary Rachide, Family Dollar’s DVP of Private Brands, discussed the challenges of developing private brands. What is the optimal organizational structure for retailer private brand building?
McDonald’s is in the midst of the biggest transformation in store architecture, packaging, and messaging the company has ever undertaken in 32,000 stores, and in 118 countries. Of the tactics mentioned in the article, which ones will do the most to deliver on McDonald’s “simple, easy enjoyment” brand promise?
Sears is quietly incubating and activating the business models and platforms that will transform retail’s future, even as it appears to lose at the ones everyone watches now. What’s going right at Sears?
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