According to the founder and CEO of the U.K. delivery service, Shutl, American retailers are “freaked out” over the prospect of Amazon achieving nationwide same-day delivery because it removes one of the largest competitive advantages brick ‘n mortars still have. Will offering same-day delivery become a competitive necessity for retailers in the future?
In her presentation at this week’s eTail West event, Disney Stores’ VP of ecommerce and marketing, Elissa Margolis, noted that, even though the Disney Store division represents a smaller piece of the corporate pie, its customers view shopping in its stores as the next best thing to visiting one of its theme parks. What lessons does Disney Store’s omni-channel push offer for other retailers?
Not that long ago, social media was regarded a simple game of multiple choice, but presentations at last week’s eTail West conference illustrated just how much marketers’ mindsets have changed. What will mark the next development phase in social media?
The eye-popping statistics that permeated last week’s eTail West showed that growth in mobile has exceeded just about everyone’s expectations. Yet many companies are only now discovering its unique challenges. What pain points still need to be resolved before mobile truly takes off as a shopping tool?
In a recent article for The Guardian, journalist and science fiction author Cory Doctorow expounded on dynamics that have far-reaching and potentially contentious implications for digital age dealings in content marketing and intellectual property. What do you think about the theory of “positive externalities” as it relates to digital content?
Perhaps no other executive role within retail and brand marketing has seen more upheaval in recent years than that of the chief marketing officer. While some companies are establishing new CMO positions, others are eliminating them and ceding that power to the chief exec. How do you see the role of retail CMO and the overall marketing department changing?
A recent article for Bloomberg Businessweek entitled “The Case against Digital Sprawl,” argues that companies need to get ahead of the extreme data density being driven by what the author called “an Internet of data-savvy and data-spewing objects.” What should retailers and brands do to get ahead of any concerns and backlash over the potential marketing use of Big Data?
Identifying and seizing white space opportunities was once a lot easier. Today, it requires hitting a moving target, as retailers continue to market their own brands and opportunistically jump into new categories, services and business models. What are some obvious and less obvious strategies for brands to identify white space opportunities in the retail space?
A natural tension exists between cooperation and competition, particularly as digital media make large-scale content sharing possible, but not always comfortable, for zero-sum businesses. How will retailer-to-retailer partnerships change the brand landscape?
Consumers have a lot of choices when it comes to brands, so what can you do as a retailer to make them see that your private label brand is the best? Presentation and merchandising; the aspect that retailers uniquely control. Should retailers do more to call out their private label brands in-store?
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